Tanuki mascot placed inside logotype
food containers also have slots for yakitori skewers
tanuki ear hachimaki, just for fun!
menu detail
food container template
Rollin' Rice Ball Food Truck
The Rollin' Rice Ball Food Truck is a project my brother and I dreamed up together. It serves Japanese festival food and grilled fare such as rice balls and yakitori (grilled skewered meats), and of course desserts among other things. The Tanuki (Japanese raccoon dog) was chosen for our mascot to bring a festival/celebratory factor to our truck and brand as a whole. Food items are all original recipes whipped up by my brother Mitchell Ida. Box design is based off of an existing fast food container with altered dimensions and additions to the structure (skewer holder/walls).