Design / Animation: Curtis Ida
Art Direction: Celine Faledam, Curtis IdaCopywriting: Rachel Guest, Michael Chiem
Community Management: Michael Chiem
By day, Brady Hartsfield is part-time neighborhood ice cream truck driver and Supreme Electronix salesman and specialist. By night, he's obsessively taunting Detective Bill Hodges, the man who remains unsuccessful in finding the Mr. Mercedes Killer before his retirement. Aired on AT&T's Audience Network, director Jack Bender recreates the taunting thriller "Mr. Mercedes" written by Stephen King.
Pre-Launch
Comic Con Activation - Initial Social Media Presence
Social Content
Brady Hartsfield Uploads
Brady POVs his moments on our Mr. Mercedes social channels, engaging with viewers in live conversation, response GIFs and animations in real-time during episodes.
Character Breakdown Inkblots & Portraits
Fearspo Quotes
Reaction GIFs
Building on the character of the Mr. Mercedes smiley sticker, reaction GIFs were implemented in our response to fans communicating via Twitter and on our "Under Debbie's Blue Umbrella" website.
Branded Show Posts
Activations
Sustaining Posts
To keep followers on our social channels, we created plenty of assets to incite wonder and conversation on the possible production of a next season.
Instagram 9-tile Composition
